Clothing that lets you be yourself
We offer over 500 new models annually for children aged 0–14
Visit online store
Choupette New Collection: Spring–Autumn 2026
New Born
Magic Moments
Baby's First Outfit
Choupette Sport
Prep Style
Life's Finest Moments
We cherish every bright moment — with our children, our family, and in the business that has become our calling. This belief is our compass, guiding us in all we do.
Become a wholesale partner
86
cities across Russia and the world already choose us. Join them!
Key terms
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Minimum order: 50,000 RUB
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100% prepayment
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Available warehouse space in Moscow
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Free delivery within Moscow (up to the Third Ring Road / TTK)
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Assortment replenishment without requiring purchase of the full size run
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Flexible terms: seasonal discounts, exchange and return of goods
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We provide end-to-end support, marketing assistance, and promotional materials
Required documents for contract signing
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Copy of the Certificate of Registration and Tax Registration
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For Sole Proprietors: Copy of passport with registration address
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For LLCs: Copies of the Company Charter and minutes of meetings appointing the General Director and Accountant
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Copy of the retail space lease agreement
*We reserve the right to verify submitted documents and inspect the store premises — this process may take up to 3 business days.
Ready to start a partnership?
Marina Oshmarina
Responsible for franchise stores and wholesale buyers
Anastasia Vasilkova
For partnership development and management feedback
Choupette started as a family project
Together with my sister, we created the clothes we wanted to dress our own children in. Now, having expanded internationally, I am proud to call Choupette a brand
True success is enjoying the process. When you're as proud of your team as you are of your children — that's when you know you're on the right track.
Anastasia Vasilkova
Development Director at Choupette
18
years
100+
stores
9
countries
130+
partners
300+
retail locations
Be a part of Choupette
Our franchise is the answer for those who want to grow with a reliable partner.
0
rubles royalty
250 000
rubles lump sum
from 1 200 000
Projected revenue
12-18
months payback period
Stress‑free and time‑saving
We handle lease negotiations with shopping centers
We create 3D store designs
We will help with delivery to your warehouse
We help with staff training
Comprehensive Marketing Support
Dedicated account manager and brand team support
Learn more about opening your own store
Marina Oshmarina
Responsible for franchise stores and wholesale buyers
Anastasia Vasilkova
For partnership development inquiries or complaints regarding the work of company managers